Radio – looking ahead.
The content of this post goes hand in hand with one I’ve already covered some of my thoughts of: here.
I have had the absolute pleasure of teaching a Radio Studies paper in Hamilton to a bunch of interesting and interested, passionate, opinionated and vocal bunch of students just embarking on their career journey, where ever it may take them. There’s nothing quite like the optimism of opportunity and youth to shake out some of that cynicism and restore a bit of faith in an industry that cops a lot of flak from the people that used to love it as much those in it currently do. It’s a changing medium and it’s a changing world with influences from all aspects of life squeezing and crushing the advertising dollar, and also removing the joy that is a shared experience, like how it used to be back when there were less media options.
It’s a real double edged sword – in terms of content and niche targeting and being able to focus your coverage, it’s now more affordable than ever with the platforms that are available – just look at iHeartRadio’s Trelise Cooper Radio and Kiwi Kids radio stations – available only online. That kiwi kids had been ignored by radio broadcasters (no marketing dollars or measurable audiences for the under 10s) was a crying shame, because they lap up good content and it’s a vehicle for sharing our culture.
However, in terms of job opportunities, that’s another story. This is a look at my own teaching diagram of how Radio used to be staffed – the two whare being the different networks, and the red lines being announcers, then creative, production engineers, techs, promos, sales and management. Job opportunities in each regional market (x2).
The crossed out lines include: All bar one of the announcing staff, all of the local creative talent and engineers, most of the management structure, even the local technician, but has kept a strong number of sales teams and at least one regional manager to oversee the lot. Now you’ve got the jobs focused from Auckland, and there are people in Brand roles that didn’t even exist 5 or 10 years ago.
But there are jobs if you want a future in the media. There will always be content. You just need to arm yourself with the skills to share it. To be successful you need to:
– Write content
– Voice content
– Film and present filmed content
– photograph/capture content
And be able to edit it, then host it online.
If you have those skills, the sky is the limit. And the future is yours for the taking.